Native Content for Digital Marketing: What to Post on Each Platform
When creating content for social media, it’s important to think about what’s native to the platform you are sharing on. Simply put, […]
How to respond to negative comments on Social Media?
The way businesses respond to negative comments on social media can be the difference between a successful brand and one that faces […]
Johnnie Walker’s 2015 Dear Brother Ad
Johnnie Walker’s 2015 “Dear Brother” ad was a powerful and emotional commercial that struck a chord with viewers around the world. The […]
The Dove Real Beauty Campaign
The Dove Real Beauty campaign, which ran between 2004 and 2017, was one of the most successful advertising campaigns ever. It all […]
EPIC Brand Framework
Creating a unique and memorable brand is essential for any business to succeed. As the competition increases, it becomes increasingly important for […]
What is a Marketing Funnel?
A marketing funnel is a tool marketers use to visualize the customer journey from awareness of a product or service to conversion into a sale.
What is a brand and why do you need one?
What is a brand? A brand is much more than just a logo or a catchy slogan. It’s the embodiment of an […]
Benefits Of Blogging
Blogging is an incredibly powerful tool for any business to use, as it provides a platform for companies to showcase their brand […]