Creating a unique and memorable brand is essential for any business to succeed. As the competition increases, it becomes increasingly important for businesses to stand out and create an identity that resonates with potential customers. The EPIC Brand Framework offers a comprehensive approach to building a strong, recognizable brand.
Table of Contents
The EPIC Brand Framework stands for Existence, Purpose, Identity, and Connection. It is designed as an easy-to-follow process that can help businesses create an identity that will make them stand out from their competitors.
Existence
Existence relates to how the business got started and what problem it was founded to solve. In order to create a successful brand identity, it’s important to have a clear understanding of why the business exists in the first place and which problem it set out to address.
Purpose
Purpose refers to the values that guide the business’s actions. It’s about having a well-defined mission statement that articulates what your enterprise stands for and why it is different from other organizations in your industry or sector.
Identity
Identity is all about creating visual imagery associated with your company’s brand. This includes elements such as color palettes, logos, fonts, etc. It’s key that each element is carefully chosen in order to create an impression on potential customers that will make them associate your company with certain feelings or ideas when they see or hear about it.
Connection
Lastly, Connection has to do with having engaging communication with potential customers by developing an appropriate voice – one that reflects who you are as a business and speaks directly with people you want as customers. This helps build relationships of trust and loyalty between companies and their target audiences by providing helpful information in interesting ways.
Using the EPIC framework can be incredibly beneficial for businesses looking to differentiate themselves from their competition while connecting more deeply with their target audience through meaningful conversations based on trust and respect. By taking into account all four elements mentioned above – Existence, Purpose, Identity, and Connection – companies can build strong brands with impactful identities which will help them reach their goals more quickly than ever before!
Jelena Cesljarac
Brand consultant at Vuk Multimedia since 2019